ATM Profit Calculator
Industry statistics indicate on average, 3%-5% of a business's customers use the ATM machine on the premisis. In order to estimate the usage of the machine use the form below. See some common scenarios below the form.
Enter your daily customer count here:
Enter the percent of customers that will use the ATM:
(Industry statistics indicate on average, 3%-5%)
Enter the surcharge paid to the store owner on an ATM transaction:
$
(The merchant surcharge varies if the machine is
placed or split.)
Transactions Per Day:
Daily Surcharge Revenue:
Monthly Surcharge Revenue:
Yearly Surcharge Revenue:
Daily Customer Count x Customer Usage Percent = Transactions per day
ATM transactions x surcharge = Daily surcharge revenue
Daily surcharge revenue x 30 days = Monthly surcharge revenue
Monthly surcharge revenue x 12 months = Yearly surcharge revenue
More ATM Profit Scenarios
Surcharge Revenue: Free ATM Placement Example
The store owner receives 50 cents per transaction. Assume the location sees 300 customers a day. 3% of that it gives us 9 people using the ATM machine a day. Put in these numbers (or tweak them a bit) to see the results. above to see the results:
9 ATM transactions x $.50 = $4.50 in daily surcharge revenue
Let's multiply the daily surcharge revenue $4.50 x 30 days, which gives us $135 in monthly surcharge revenue.
Let's multiply the monthly surcharge revenue $135 x 12 months, which gives us $1620 yearly in surcharge revenue.
Additional Spending Revenue Example (based on number of free placement example above)
Based on 7-11 statistics for customer spending, a customer who uses a store's ATM spends 25% more in purchases. In this example, assume an average customer spends $10 in the establishment.
$10 x 25% = $2.50 additional spending revenue per ATM user.
$2.50 x 9 transactions a day = $22.50 additional spending revenue per day.
Multiply the additional daily spending revenue x 30 days, which yields $675 in monthly spending revenue.
Multiply the monthly spending revenue $675 x 12 months, which yields $8100 in yearly spending revenue.
Reduced Credit Card Fees
Accepting credti cards cost money. The money saved in credit card processing fees by receiving cash payments instead is potentially extremely significant. From having an ATM machine in your establishment you have established a considerable amount of extra income.
Interested in making more money from your ATM? Check out our ATM Sales Programs.
Looking for an ATM for you Special Event?. Check out our Fairs, Festivals & Special Events page.
